Because I was experiencing interactions with businesses 100% through mobile, I was looking for great mobile sites that would allow me to access information and make purchases both quickly and efficiently. I found almost all the sites I needed to visit were not mobile friendly and almost all of the site I did not need to visit were. I purchased many items and made several reservations with alternate companies simply because it was easier to do through the iPhone. If I'm doing this, our audiences must be as well. This is why it's more than imoportant that we mobilize out sites and stop pushing customers to competition simply because of our mobile weakness. Below are 5 other reasons we need site to be mobile.
A Mobile Version of Your Website Improves Your Visitor's experience
A mobile site allows visitors to have a smooth browsing experience specifically designed for the device they are using. In addition, a mobile site can highlight information that is most beneficial for on-the-go visitors, such as contact information, directions, geo-location, QR codes, etc. This makes finding information much easier than searching through page after page of a full website.
Mobile Improves your Search/SEO Performance
Stats show that a mobile version of a website will generally improve the site's rankings. Search engines like Google, Bing, and Yahoo clearly recognize the growing mobile market and are always interested in improving user experience. Not to mention, Google has a separate index for mobile content. While a separate index is nice, the fact that there are very few sites in the index is even better. This means the competition is low and your mobile site has a better chance of reaching the top of search results.
Faster Load Times
Almost 60% of mobile visitors expect a site to load in 3 seconds or less. They typically have a slower connection so making a fast loading site essential. Mobile websites should contain less and optimized information, making load times faster. As a bonus, Google looks favorably upon fast loading sites.
Improved Brand Perception
Potential customers judge your business based on your website. A mobile site that looks attractive and is easy to navigate on a smartphone gives a positive impression. It also shows that you value the growing mobile market and portrays your brand as modern and updated.
More Flexible Than Apps
Apps are great but an App is no substitute for a mobile website. An App requires the user to enter an App store, find it, and download/install it before it can be used, whereas a mobile site can be more quickly pulled up by anyone. Also, Apps must be developed separately for different platforms (iPhone, Android, Blackberry) and must be submitted and approved by the appropriate App store - as opposed to mobile sites, which work on every mobile device. In addition, mobile sites are typically quite a bit more cost-effective than Apps. Again, Apps are wonderful, but even if you have the best App in the world, someone is trying to access your website on their phone.
A mobile site allows visitors to have a smooth browsing experience specifically designed for the device they are using. In addition, a mobile site can highlight information that is most beneficial for on-the-go visitors, such as contact information, directions, geo-location, QR codes, etc. This makes finding information much easier than searching through page after page of a full website.
Mobile Improves your Search/SEO Performance
Stats show that a mobile version of a website will generally improve the site's rankings. Search engines like Google, Bing, and Yahoo clearly recognize the growing mobile market and are always interested in improving user experience. Not to mention, Google has a separate index for mobile content. While a separate index is nice, the fact that there are very few sites in the index is even better. This means the competition is low and your mobile site has a better chance of reaching the top of search results.
Faster Load Times
Almost 60% of mobile visitors expect a site to load in 3 seconds or less. They typically have a slower connection so making a fast loading site essential. Mobile websites should contain less and optimized information, making load times faster. As a bonus, Google looks favorably upon fast loading sites.
Improved Brand Perception
Potential customers judge your business based on your website. A mobile site that looks attractive and is easy to navigate on a smartphone gives a positive impression. It also shows that you value the growing mobile market and portrays your brand as modern and updated.
More Flexible Than Apps
Apps are great but an App is no substitute for a mobile website. An App requires the user to enter an App store, find it, and download/install it before it can be used, whereas a mobile site can be more quickly pulled up by anyone. Also, Apps must be developed separately for different platforms (iPhone, Android, Blackberry) and must be submitted and approved by the appropriate App store - as opposed to mobile sites, which work on every mobile device. In addition, mobile sites are typically quite a bit more cost-effective than Apps. Again, Apps are wonderful, but even if you have the best App in the world, someone is trying to access your website on their phone.
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